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What is a perfume? ...a force of persuasion more convincing than words, appearance, feeling and will. [...] It penetrates us same as the air we breathe penetrates our lungs, it fills us, it totally dominates us, there is no way to oppose it.
The strongest and deepest answer to the question belongs to Patrick Süskind, author of “The Perfume”, one of the most brilliant, extraordinary, original novels of German literature.
That “force of persuasion” Süskind writes about is an important element also for interior decoration. Architects and interior designers more and more often include diffusers of design in their projects, because they know and understand their double value: the beauty of shape, the emotion of substance.
A fragrance touches so much because it somehow makes otherwise fluid feelings and emotions tangible; a batch of emotional memories which can turn into the stylistic hallmark of a new way of furnishing that becomes sensory experience.
For these mechanisms to be triggered, however, improvisation must be banned: decorating with nice diffusers has its rules.
Let’s discover them together.
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